Client:
Womo
Sector:
Beauty and care
Year:
2018
Disciplines:
Strategic research, colour, material and finish, design for manufacture
Womo is an Italian brand that offers a wide range of high-quality products for men’s skincare and grooming, characterized by a distinctive Italian style.
Duo was created in response to the company’s need to develop a new line of travel-sized products.
Brief
Developing an innovative travel product line aimed at creating an authentic connection with the user and enhancing the product’s usability. The new products introduce new ways of use and address the needs of modern travelers.
Perfume
When traveling, whether for work or leisure, many people are inclined to bring their favorite fragrances along. Especially on business trips or short getaways, carry-on luggage is often used, which imposes certain restrictions, particularly on liquids.
With the ‘Duo’ fragrance line, it’s possible to carry two fragrances without exceeding 100ml and eliminating the risk of bottle breakage.
Both modules are under 50ml. Thanks to a valve system designed in the bottom of the body, the system is refillable.
Toothbrush
The toothbrush, another item in the ‘DUO’ line, is a discovery from the moment of purchase. The cylindrical, semi-transparent packaging gives the product an elegant look while protecting it during transport. Additionally, to reduce waste and make the product eco-friendly, a simple snap-on system allows for easy replacement of the brush heads, ensuring long-lasting durability.
Reuse
While the cylinder has been designed with protection during travel in mind, the base serves as the toothbrush’s support. Inside, a new brush head can be stored, keeping it handy for easy replacement when needed.
