Client:

Alessandro Rossetti

Sector:

Food & beverage

Year:

2023

Disciplines:

Personal branding; logo design

Alessandro Rossetti is a pastry chef who works as a private consultant for medium and high-level businesses.
The project involved developing the personal brand to strengthen the chef’s professional identity and position himself to high-level businesses as a Brand.

Brief

We have identified the distinctive strengths of your work project, which is based on molecular pastry and the chemistry of elements, particularly that of chocolate.

AR_IC_Fluido Alessandro Rossetti

FLUID

Changing

AR_IC_Connessione Alessandro Rossetti

Connessione

Relation

AR_IC_Molecole Alessandro Rossetti

Molecules

Chemistry

AR_IC_Iniziali Alessandro Rossetti

“A”;“R”

Personal brand

AR_Logo-design Alessandro Rossetti
AR_Struttura Alessandro Rossetti

Structure

Designed on a regular grid, but with a dynamic and changing appearance. The final logo conveys various concepts and symbols, including the initials of the professional, which guide the arrangement and the seemingly random connection of the elements.

Icon variant

An icon variant has been designed to maintain good readability when the symbol is reproduced in a very small format.

AR_Icon Alessandro Rossetti

Palette

Palette_01-scaled Alessandro Rossetti
Palette_02-scaled Alessandro Rossetti