Client:
Alessandro Rossetti
Sector:
Food & beverage
Year:
2023
Disciplines:
Personal branding; logo design
Alessandro Rossetti is a pastry chef who works as a private consultant for medium and high-level businesses.
The project involved developing the personal brand to strengthen the chef’s professional identity and position himself to high-level businesses as a Brand.
Brief
We have identified the distinctive strengths of your work project, which is based on molecular pastry and the chemistry of elements, particularly that of chocolate.
FLUID
Changing
Connessione
Relation
Molecules
Chemistry
“A”;“R”
Personal brand
Structure
Designed on a regular grid, but with a dynamic and changing appearance. The final logo conveys various concepts and symbols, including the initials of the professional, which guide the arrangement and the seemingly random connection of the elements.
Icon variant
An icon variant has been designed to maintain good readability when the symbol is reproduced in a very small format.
Palette
