Client:
Chulos
Sector:
Food & beverage
Year:
2024
Disciplines:
Logo & visual design
Chulos is a family-run cocktail bar located in the heart of Garbatella, a historic and vibrant Roman neighborhood. Founded in 2017, it has quickly established itself as a local landmark, appreciated for its welcoming and informal atmosphere.
A unique environment where conviviality and good humor are the order of the day.
Brief
“Chulos” is the original name of the establishment, in Mexican Spanish it means “crazy”.
The logo, with its vibrant and colorful design, is inspired by Mexican culture and evokes its typical atmosphere, cheerful and relaxed, in line with the bar’s convivial and welcoming environment.
Visual references
For the design of the logo we were inspired by the visual references linked to the concepts of aggregation, territory together with the key symbols of the vibrant and colorful Mexican culture.
Square
Meeting point
Local
Mexico
Decoration
Characteristic
Floreal
Petals
Bright colors
Eat, drink and laugh!
Payoff
The payoff is simple, direct, and effective. In three words, it tells the story of the authentic and engaging experience that the venue offers its guests. A clear and immediate invitation to enjoy the pleasure of good food, excellent company, and pure fun.
