Client:
LEN
Sector:
Business Management
Year:
2023
Disciplines:
Logo design | Visual Identity
Lion Enterprise Security is a new management software that supports companies in the daily management of internal resources. In this initial phase, the work aimed to create a solid and recognizable brand identity to help position the brand in the market.
Values and Keywords
To facilitate the understanding of a brand, it is essential to identify keywords that conceptually summarize its core values. This way, it becomes easier to stay focused on the feelings, sensations, needs, and goals the brand should convey to the audience.
Concept
The concept behind the logo design highlights the ideas of planning, flexibility, and dynamism as the core values and keywords of the project.
Flexibility
and dynamism
Planning Gantt
Diagram
Flow
of continuity
Grid and proportion
The logo is structured on a regular grid, characterized by linear and orthogonal geometric modules with rounded corners. The size of the elements and the spacing follow a proportional logic.
Logotype
The Len brand is a wordmark, meaning it is based on its logotype. The naming is represented by a unique graphic treatment, making it the sole distinctive figurative element (logotype) without any additional pictograms.
Compact version
It is possible to pair the extended wordmark with an alternative compact version, which can be used in cases of limited space or as an icon.
